Heidi Klum rocking out to Guitar Hero:
Now Heidi is just loving it, going crazy on the plastic guitar pretending she’s Tom Cruise from Risky Business. She probably can’t actually play a real guitar, but that doesn’t matter. This is the closest she can get to that feeling. And that’s what made Guitar Hero and Rock Band so popular and addictive. People want technology that transports them deeper inside the things they love. How can you leverage technology to do the same in your business? So your customers can also join in the fun. But also do so in a way without the hassle of being in a rok’n’rol band, or being GM of professional sports team (fantasy sports) or being a shoe designer (NikeiD) ?