Surprising your customers is powerful, but not when the surprise is additional costs, such as in time and money!
A nice surprise this Christmas holidays is to reward those critical few by giving them a gift they didn’t expect. Like if you really have the bucks, I definitely feel it would be worth giving an Ipad away to your best sales people that produce majority of your revenues. This is the famous 80/20 principle in action. This would completely shock them (in a good way!) I read recently in Chris Guillebeau’s book, Art of Non Conformity, that he once received a similar awesome gift from a printing company he did a lot of business with. Tony Hsieh of Zappos mentions this as “wowing” your people.
You can do this in other ways as well.
For example whenever I ask for feedback from clients, as a thank you for them replying and taking the time to write back, I usually send them a thank you card. I mean its proper etiquette.
But you know how I’d feel if I suddenly got an Ipad? Holy mother of god! My life is awesome! ” You would remember it. You would appreciate it, and thats what you do for people who kicked ass for you.
I’ve come across an awesome John Lennon interview done back in 1969 with a 14-year-old kid in Toronto. Must have been very intimidating just to talk to him at that age, if any age. Remarkably the kid asks such poignant questions almost as if he knew Lennon liked giving vague, yet witty answers.
Now I really enjoyed the artistry behind this video. Lennon’s philosophy for the next 11 years is all told here in powerful, amazing visual form. I mean must have taken a lot of dedication and time to make this. Rather than detracting from his words, the abstract images here are so well executed they enhance it.
And his message is relevant today as it was said 40 years ago. PS: Remember to pause it at 4:19.
Because it doesn’t cater to everyone. It serves all day breakfast and people dig this restaurant because of that reason. Thats what makes Reds Diner here in Calgary unique. If you want something generic go to Olive Garden. But if you want to give a different experience, then guess what? You do it different!! That and actually serving better food and service is the way to stand out from the competition. I’d rather go to Melissas’ Breakfast place in Banff than most chain restaurants, cos its known to make good breakfast and has a genuine mountain lodge atmosphere. And oh here’s another one:
A friend recently posted this wicked spot called Insomnia Cookies in NYC on my fb feed. What makes it so special? It delivers fresh baked cookies at your home until 2.30 at night. Now that is just amazing. I am getting hungry thinking about it.