learn from ogilvy

I don’t care what job your in – you need sales skills.

Selling gets the bad label sometimes of manipulation, but it’s about articulation. A doctor is in sales as well. He has to get the patients to believe a certain pill will calm there fears about a certain illness. Sometimes a good doctors best advice would be not give the patient anything.  Talking as if it was your family member.  Why it’s worth paying for.

I recently came across this little video devoted to David Ogilvy. He gives ideas on everything. I’ve read Ogilvy on Advertising and going to pick up Confessions of Ad Man soon.

He’s a funny, down to earth kinda of guy . His writing is quite compelling and he talks in the same manner.  Here’s some principles by a great man.

Leave a Reply