How do we build trust? Well I ll start off with a well known principle in life: We deem more trust in products value when other people mention how amazing it is, thus the use of testimonials. Saying that I find one-two line testimonials to be kinda useless. Actually when others say “don’t read this” – this makes me more intrigued to read the book. Why did it cause such a strong reaction? Maybe that’s just me.