This device you see here has been the starter of many conversations and laughs at parties.
It’s a breath alcohol tester. It gives you a rating on how hammered you are. I like to carry it with me at bars just to make sure no one drives home above the limit. Okay actually because it’s just a lot of fun! Everyone gets curious to see what there rating is. It becomes something to talk about.
It doesn’t have to be a nifty gadget either.
It’s when your buddy mentions at a party how godlike amazing Under Cover of Darkness (click to have a listen!!) by The Strokes sounds.
Or that favourite author or killer new Iphone app – it’s why two people start chatting and relating to one another.
You do it without thinking in conversation all the time. So that’s also the warning: make a product that can incite conversation! That is the cornerstone of any marketing.