everyone’s talking about this

This device you see here has been the starter of  many conversations and laughs at parties.

It’s a breath alcohol tester.  It gives you a rating on how hammered you are. I like to carry it with me at bars just to make sure no one drives home above the limit.  JK.

Okay actually because it’s just a lot of fun! Everyone gets curious to see what there rating is.  It becomes something to talk about.

It doesn’t have to be a nifty gadget either.

It’s when your buddy mentions at a party how godlike amazing Under Cover of Darkness (click to  have a  listen!!) by The Strokes sounds.

Or that favourite author or killer new Iphone app – it’s why two people start chatting and relating to one another.

You do it without thinking in conversation all the time.

So that’s also the warning: make a product that can incite conversation! That is the cornerstone of any marketing.

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