I often tell friends to never fuss on spending a mere 10 or 20 bucks on a book they are even 10% interested in.
Why you may ask? There could be one line of wisdom or practical info you can apply immediately to your business.
That ten dollar investment may pay for itself 10 times over. Maybe even more.
Anyways, the other day I was cleaning up my spare room where I keep my library. I came across one solid book on communication called Charisma Myth by Olivia Fox Cabane that I had read about a year ago.
There was this one bit of consumer psychology that has stuck with me AND may stick with you! Check out the video below to find out: