During the 2nd half of 2014, I was working on a fun side project for a good friend.
I setup an online store for his grass fed beef business he had started the previous summer. I’m into healthy eating so this was a no brainer for me.
He needed help with creating a website. When he approached me I said hell yes. I was one of his first customers and thought it was great quality beef. It comes from his ranch just outside of Calgary.
You can check it out his website if you’re interested. It’s called Grazedright.com.
We contemplated using WordPress initially, but ultimately decided to use Shopify.com. Why? From my research, Shopify is great for selling physical goods. Easy, fast and reliable.
Now, he initially got sales by personally selling his beef to his personal contacts – friends during the summer of 2013.
So his business had already been validated. This is the number 1 rule in marketing. Spend more time getting customers and sales, then setting up time etc organizing things that don’t matter – ie business cards and websites. I mentioned this in my How To Throw a Cocktail Event blog post which you can check out by clicking here.
Anyways, he wanted to 1. ) market his business using the power of the inter-webs. Secondly, he wanted to collect payment through the website, instead of manually getting cash from clients or doing email money transfers.
Enter me. I helped him set up the store, sort out nerdy tech stuff and choose/install the theme and sort out email with his business domain. Also do some copy writing on the site.
Some minor issues? Getting business tax set up from the government. Shopify has great customer support to sort out these details.
Apart from that, it was also good fun. This project has helped me improve my skills with shopify as well!
We’ve made a lot of progress so far.
Chat more laterz,
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