I dig watching a good film trailer and a nice twist on the idea is when its used for music.
It especially works for bands that make concept albums, which is an album centralized around a certain theme, the most famous perhaps being Sgt. Peppers Lonely Hearts Club Band. McCartney thought at the time instead of the band going on a tour performing songs off the album, why not let the album go on a tour itself!
A film like trailer makes you feel like your about to enter this exciting musical journey. Julian Casablancas solo album, Phrazes for the Young, has this incredible 80’s vintage feel with the synthesizers.
Fans love the anticipation, cos that is the best part! I wonder what direction they`re going this time? Show the behind the scenes footage, what others don’t usually get to see. This of course helps if your business is somewhat interesting to begin with.
This is a giant cake! With chocolate, strawberry, and blueberry icing.
One of my favourite scenes from the Hindi movie Jaanu Tu ya Jaane Na is when Meghna asks these kind of questions to Imran Khan. They play this game called… “What’s this?” It’s where you look at something ordinary and you try explain it in a exciting way. It’s a pretty decent game if you ask me.
Ken Robinson gave a talk recently at the Art of Marketing here in Calgary where he mentioned this concept – divergent thinking. Divergent thinking is the ability to come up with lots of possible answers or interpretations to a question. He showed statistics indicating we lose this ability at a rapid rate as we get older and get more educated. An education system that emphasizes linear thinking, multiple choice testing – where you have to converge on one answer to get the correct answer. That’s fine, but what happens if a student doesn’t learn that way? What about having some wit? Scoring 190 on an IQ test isn’t the only barometer for intelligence. What if your talents lay elsewhere? How do you nurture that?
It’s those who improvise, live in randomness, are ready for whats thrown at them. They can make connections that others can’t see. Paul McCartney had it right:
I use to think anyone doing anything weird was weird. Now I know that it is the people that call others weird that are weird.
This time last year I witnessed the most insane 2 min phenomenon of my life – the dancing guy at the Sasquatch Music Festival. Below is the video I managed to capture:
Now this to me is the definition of a free spirit. I was watching this guy dance like a maniac for about hour BEFORE this even happened! But then one person decided to join him, and then seconds later came number 3 running down and it became cool. That 3rd guy in my opinion made it legit. Everyone went mental after that!! It switched from being about him to being this awesome dance party.
Which brings me to another point: Santigold should give him a yearly dividend. Cos he created a movement that single handily made this song massive!! The dancing guy videos went viral and when that happens, its word of mouth on steroids.
Don’t believe me?
Check out all the comments for the Unstoppable track on youtube.. they all mention the dance party! It should be taken as a blessing from the skies for any tune to go viral nowadays of 1000 niche musical tastes.
Sasquatch should give this guy life time tickets to the event as a token of goodwill! You simply can’t create this again! If it were to happen, it would always be compared to this.
I recently found one of these babies at a friends place this past week.
Its called the iRobot Roombe and it cleans your floor, and afterwards goes back to its docking station. This may seem like “so what? ” to some people, but this blew my mind. Are we that far off from technological wonderland that was the 80’s cartoon, the Jetsons? When can I have robot cleaning lady who takes away my dirty dishes and puts in the washer? Hopefully by the end of this decade. Or is this convenience just another reason to be more lazy? I don’t think so.
We should embrace robots to do the things we don’t want to do, like cleaning our floors, so we can have more leisure time. This is the reason why we have cars, instead of riding horses, why they invented airplanes instead of ships to travel long distances. I patiently await the supersonicMaglev trains of the future. Imagine Tokyo to London in 3.5 hours.
Hollywood does an amazing job of portraying a Terminator 2 type future. A doomsday scenario where we will all be enslaved by robots. There is some merit to that. Aren’t we already to our cellphones? I’ve seen it countless times at restaurants, two people at a table busy texting to someone (maybe to one another, who knows) for up to 10 mins, instead of chatting to one another. Remember the film Wall-E? We become fat asses and just press buttons, that this eventual artificial world will separate us from nature. That is true if its used that way. The end of the movie showed that technology properly used will help humans cultivate their true nature – that it must be subordinate to human progress, and help move that along.
“When plunder becomes a way of life for a group of men, They create for themselves, in the course of time, a legal system that authorizes it, and a moral code that glorifies it.” F. Bastiat, political economist, 1850
After watching Capitalism: A Love Story by Michael Moore, I thought about what i had learned in economics while in university. I haven’t really gotten into economic theory since graduation to be honest, but something that was firmly drilled in my mind was – reduction of government regulation, reducing tax – will stimulate the economy through increased consumer spending. Over time, the increased economic growth will generate a larger tax base, which will recoup the revenue lost from the tax cut.
Anybody can see what a sham this theory is. Reducing taxes on the rich and businesses creates spending? That would assume they put the tax savings back into the businesses. That doesn’t happen. Today’s masters of the universe got filthy rich by using the Reagan tax breaks and investing in THEMSELVES – not the businesses or workers. Hence, no increased consumer spending, no increase in the tax base. EPIC FAIL.
I have to say I agree with the overall premise of the movie : Wall Street screwed us. They need to be regulated, instead we give them more money. Also there needs to be moral consciousness brought back into business. Business should not be just about maximizing profit. It has to take account of the workers, the environment, the long term consequences. This insatiable greed as taken over US – which is why capitalism is defined as evil in this movie. Its become corporatismand it needs to stop before it spirals out of control again. I am surprised it wasn’t nominated for an Oscar. Moore does have a bad habit of painting good guys vs bad guys, instead of just sticking to the facts, but thats also what makes the movie very entertaining at times.
Over the holiday break I watched quite a few movies, and many of them were influenced from a recent trip to India. It got me got thinking about what’s currently happening in Bollywood aka – the Hindi Film Industry – and how it could be marketed better to get more appreciation around the world.
Hindi Films have a monopoly on the Fashion/Music/Wedding industry
I wish Bollywood would go more global, but you have to first understand the Indian entertainment culture. There are certain limitations it puts on itself and that is simply due to the market it caters to.
Hindi films are a unique art form that exists in South Asia. Up to recent times, a lot of the films have these set pieces that are focused on NRI audiences (Indians living abroad). The story that is presented has this superficiality – the characters wear these designer clothes, and finally there are these formulaic “filmy” songs. India doesn’t have a strong mainstream music industry like we do in the West. Because of this, the venue to show songs is through the power of Hindi films. Thus majority of the songs being generated come from film. The songs in the film also become a venue to showcase all the latest fashion styles for the upcoming wedding season for Indians living abroad. You see the cycle here? Its one big entertainment/fashion package! It’s an art form is very close their hearts of Indians and to alter it completely would be betraying the audiences expectations.
In 100 years, there has yet to one breakthrough hit to come from Mumbai that both West and East can appreciate. Bollywood is very good at copying ideas off Hollywood, but Bollywood hasn’t had one copied from Hollywood. I mean one of the biggest and best Hollywood movies of the past decade, The Departed, is remake of a Chinese movie – Infernal Affairs. The biggest sci fi movie of the past summer was District 9 from South Africa! Slum Dog Millionaire is the only one that can be considered a cross over hit. But it took an English director to take an Indian story, with Indian actors in an Indian setting, to be presented in a way that appealed to people in LA and Mumbai. India is the home of Mahabharata and Rāmāyaṇa. It definitely is a country of story tellers! And stories have universal appeal. That storytelling talent just needs to be refined and presented in a manner that will allow Indian films to become global hits.
Lack of Realism
Indians love making these classic “masala”movies – boy meets girl, girl ignores him, some conflict or twist, eventually fall in love, big wedding, lots of songs in-between. Okay not exactly like this, but they do have a formula that just doesn’t translate as well as it used to. Its gotten predictable, just not interesting enough.
So sometimes now you will see the 1st half of the movie with songs, the 2nd half something else. I find the Indian film industry is going through a transition period. So the goal for new directors is to make it commerical but also take it to another level – the content, the humour – not play it up the way its usually done in Hindi Films. These kind of movies are now becoming big hits in the Indian box office. Watch movies like Rang De Basanti. Yes, it has songs, but there is realism, in that it ties along to pushing the story forward and in many cases adding to the overall flow and mood of the film. Janne Tu Y Janna Na, Paa and 3 Idiots (hilarious, amazing film) also come to mind, in merging song-story cleverly. Audiences are getting smarter, perhaps the directors have awakened to this fact now.
In some cases no songs are used, such as in the terrorist film, A Wednesday and also none in the office politics of Rocket Singh. In the instance of Wake Up Sid, the music is there, but its cleverly used in the background in the montage of shots. No lip synching! More focus on reality based stories and less on the music and sometimes no music. A refreshing change. Monsoon Wedding by Mira Nair was sucessful in capturing the euphoria and fun of Indian culture, and it did without switching from one village scene to some wide angle shot of a couple dancing on the mountains of Switzerland. Sell us the fantasy, but make it somewhat imaginable!
They spend all this money making the film, but then only pay 5,000 rupees for the English subtitles. Honestly, go rent a hindi movie from your local Blockbuster and you will laugh at the absurdness of the translation. It just sounds so childish, and that is not because of the dialouge, but mostly because not enough attention is paid to this. If the Bollywood big whigs want more foreign revenues , apart from what they already receive from the Indian diaspora, then it needs spend some of its budget on this! You may argue that they speak some English in Hindi movies, so this is a non-factor. Wrong. You can’t just do a direct translation or subtitle the jist of the scene. The context in which the dialogue is spoken in a particular scene – that needs to be worked on. It has to capture the feel of that moment in the movies progression. Western audiences love the dancing, but for them to take it more seriously it needs subtitles that capture the small nuances. Yes some cultural jokes still won’t come across as funny to non-native Indians. But still more effort needs to be made on this front as well.
What am I getting at with this? There is this myth that Bollywood is already global. That just because you pick up an Raj Kapoor dvd in Hong Kong or see a Hindi Film billboard in Mexico. However these are only small pockets of influence and that popularity is declining. The only reason you can say Bollywood is global is because there are global Indians watching. It remains a product mostly made for Indians.
There is a new big budget Hindi film coming out soon with Bollywood superstar Shah Rukh Khan, called My Name is Khan. And guess how much the budget was ? 15 million USD. Now that is the same amount many A-list actors get in Hollywood. Some Chinese films are made for 50 million USD. Only way to generate such budgets is to capture more from the global pie. Number one way to do this? Invest in the storytelling. Bring some realism to the plots. It has world class directors, excellent actors and great production values. It just needs to focus more on story telling. Slumdog Millionaire did it and reaped the benefits big time.