I don’t care what job your in – you need sales skills.
Selling gets the bad label sometimes of manipulation, but it’s about articulation. A doctor is in sales as well. He has to get the patients to believe a certain pill will calm there fears about a certain illness. Sometimes a good doctors best advice would be not give the patient anything. Talking as if it was your family member. Why it’s worth paying for.
He’s a funny, down to earth kinda of guy . His writing is quite compelling and he talks in the same manner. Here’s some principles by a great man.